You may have heard the phrases “clean beauty” or “green beauty” floating around on the internet, with many different social media platforms—especially Instragam—showcasing beauty brands pledging to create products that have clean, chemical-free formulas made with naturally-sourced (especially organic) ingredients. Currently, the hashtag #greenbeauty is trending with just under 2,000,000 posts on Instagram, with #cleanbeauty coming in at over 1,000,000 posts. While the nascent green beauty movement is still a niche community that attracts a very specific type of beauty consumer, there’s no question it’s gaining momentum, poised to make a major mark on the beauty industry as a whole.

What is Clean Beauty?

“We’re predicting a clean-beauty revolution,” writes Rachel Lapidos at Well+Good. But what is clean beauty, anyway? What separates a “clean” cosmetics product from a regular one? Simply put, clean beauty is about health, safety, and non-toxicity. Although many clean beauty brands advertise their inclusion of specific fruit (or plant) extracts in their makeup and skincare formulas, if they contain chemicals or harmful preservatives, they can’t legitimately claim to sell clean beauty products.

The reverse is also true. A cosmetic item is considered clean even if there are no naturally-derived ingredients included in its formula. In the cosmetics world, “clean” is often confused with natural, organic, or even environmentally friendly—but the truth is, a clean beauty product is simply any product made using ingredients that are not suspected of being harmful to human health. That’s it!

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Many clean beauty products are made with plant-based ingredients.[/caption]

Thankfully, of course, many clean beauty products contain an abundance of nourishing, all-natural ingredients brimming with skin health benefits. Plant-based ingredients are loaded with antioxidants that greatly enrich the effectiveness of many of your favourite beauty finds. Sometimes, clean beauty products will also be certified organic, which is another huge plus for consumers who are wary of plant by-products that are probably exposed to pesticides as crops, before they are harvested and prepared for cosmetic use.

It may be helpful to know that a lot of cosmetic companies committed to manufacturing clean products also pledge to support animal rights, fair trade, and environmental sustainability, formulating their products without using animal products or without exploiting the earth. They might try to prevent contributing to inhumane working conditions for people who work in cosmetic manufacturing. It takes a certain amount of patience and research, but discovering the beauty brand with the right blend (pun intended) of ethical commitments is incredibly rewarding, and makes cosmetics consumers feel that their love of all things beauty isn’t detrimental to other people, animals, the environment, or themselves.

What Ingredients Should I Avoid?

It can be difficult to decipher the scientific jargon that you see on many cosmetics ingredient lists. How do you know which ingredients are toxic and which ones are considered “clean?” The world-renowned environmentalist David Suzuki has created a shorthand list of the most common chemical ingredients that aren’t clean and that should be avoided. Here are just some of the most common chemical ingredients you should watch out for:



Dibutyl phthalate

Formaldehyde-releasing preservatives






Sodium Laureth sulfate


Checking the ingredient list of any product you want to purchase is essential to living the clean beauty lifestyle. This is the only way to truly guarantee that your beauty products are chemical-free, low in toxins, and free of harmful additives. Because of major legal loopholes, cosmetics brands are able to make claims like “natural” and “non-toxic” without proper regulations. This is known as greenwashing, and the only way to avoid being duped by false claims of dishonest marketing is to carefully check the ingredient list of every product you’re thinking of buying.

Does NEWS Offer Clean Beauty Aesthetic Services?

Yes! Here at Niagara’s Elite Wellness Spa, we use a Canadian-based company called Jenetiqa for all our facial and aesthetic services. This product is free from every single ingredient on the dirty dozen list! We also sell many of their products so you can use them at home. In addition to their clean, chemical-free formulas, Jenetiqa uses all-natural, plant-based extracts to deliver high-performance results. We couldn’t be happier with how this product performs on our clients. Their products are formulated with clinically proven ingredients, powerful antioxidants, and highly nourishing plant-based moisturizers. Jenetiqa is also committed to environmental sustainability, promising to reduce their carbon footprint by only using eco-friendly packaging.

We offer free skin consultations to all of our clients with one of our skilled aestheticians. During your facial treatment, she will be able to assess your skin type and recommend which type of facial is right for you. In addition, she will suggest a list of products for home use, so you can continue to enjoy the results of your elite facial service. You can live clean and chemical-free without compromising radiant, glowing skin!